Proud Sponsor of USTA Atlanta 40 & Over League
USTA Atlanta Announces FitnessBank as the Official Sponsor of the Adult 40 & Over Leagues
ATLANTA, GA – USTA Atlanta, the largest community tennis association in the country, is excited to announce a new partnership with FitnessBank, a national bank headquartered in Cumberland Atlanta, Ga., leveraging gamification to provide higher interest rates.
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“We are thrilled to partner with FitnessBank since they can offer our tennis community a unique way to celebrate their time on the court with benefits at the bank,” said Amy O’Connell, Executive Director of USTA Atlanta. “We’re proud to expand on our commitment to an active lifestyle with something financial that is fun and impactful.“
“Physical fitness is as important to us as financial strength,” says Ed Cooney, CEO of Atlanta-based FitnessBank — a division of Affinity Bank, which for over two decades has served small businesses and individuals throughout the southeast. “We have a simple purpose: Give our customers – a.k.a. Member-Athletes – an edge by linking their activities to financial gain.”
The interest rate for a FitnessBank checking or savings account is determined by the average number of steps a customer tracks each month. Online accounts are linked to a step-tracking app provided by the bank — the higher the step count, the higher the interest rate.
FitnessBank adds to the gamification aspect of its lifestyle banking model by offering step challenges to individuals who download the step tracking app from the Apple App Store or Android Google Play. These individuals have a chance to top the leaderboard to earn awards or to be randomly selected to win prizes – to name a few items: Goodr sunglasses, Boco Gear caps, hats, and backpacks.
FitnessBank step challenge also serves as a platform for human resource (HR) departments, nonprofits, charities and school booster clubs as a fun way to engage their base and provide a virtual event.
“This year we plan to host two step challenges for USTA Atlanta members, their family members and friends,” says Glenn Shanholtzer, President of FitnessBank, carrying a 4.0-4.5 USTA rating. “The first will be to kick off the summer with a chance to win tickets to the Atlanta Open, and the second challenge will be a fundraiser benefiting AYTEF (Atlanta Youth Tennis & Education Foundation – which strives to enrich the lives of under-resourced youth through tennis and education).”
“As a USTA team captain, I am especially excited that our initial engagement is for 2023-2024, but I also look forward to a long-term relationship with the USTA Atlanta team and tennis players around the city,” says Dan Bourgeois, Marketing Executive at FitnessBank, carrying a 3.5 USTA rating.
“As a tennis player, it’s great to see FitnessBank and USTA Atlanta stepping up to support tennis throughout Atlanta,” said Travis Watson, a slightly over 40 local tennis player who carries a 3.5 USTA rating. “I’m excited to get my steps in on the courts and top some leaderboards.”
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