America's First Active Lifestyle Bank
We’re Stepping in the Right Direction
by revisiting the relationship between our bank and our customers. We are in this together. Your success becomes ours. Our investment accelerates your opportunities.
Our team embraces the evolution of the modern workplace, which commonly rewards for healthy living. The benefits are proven to enhance morale, extend retention and impact the bottom line.
It's Simple to Step. Track. And Earn.
Get the highest APY interest rate on a Fitness Checking or Savings Account while living your current, active lifestyle.
We meet our customers where they are and offer a step tracking app that ties activity goals to the highest interest rate on the planet — with the protection of an FDIC-Member bank.
We Proudly Impact the Community
With FitnessBank Step Challenges, we encourage our customers to get their steps in, hit their step-goals and top our Leaderboards.
And we are honor their achievements with donations to their choice of our partnering schools, nonprofit charities or corporate foundations.
For most corporations mission statements can be boiled down to having fun, making money and changing your world. We’re guilty of essentially the same theme, but with a twist: have lots of fun, make even more money for our customers and partners, and change the world, one step at a time.
Meet Our Team
Decades of Experience in Banking
The FitnessBank leadership team has mastered the art of serving commercial and individual banking at Newton Federal and Affinity Bank as well as the previous bank brands associated with the organization.
How We CAN Offer These Rates
IT’S SIMPLE. As an online bank with low overhead, FitnessBank is nimble and efficient. We’re not sponsoring bowl games or major golf tournaments or investing in expensive television commercial time.
Instead, unlike the institutional banks, we rely on the word-of-mouth and social advocacy of our raving fans to share the value of what we offer to them and their communities.
Yes! We're a Real Bank
Great Question – One We Get All the Time
It sounds too good to be true, right?
FitnessBank is a new online, lifestyle bank servicing clients across the United States. But we’re a bank with deep roots: FitnessBank is a division of Affinity Bank (NASDAQ: AFBI).
A FDIC-Insured Member Bank.
What It Means to be FDIC-Insured
Being FDIC-insured is a big deal. The Federal Deposit Insurance Corporation (FDIC) is an independent agency of the United States government that protects the funds depositors place in banks and savings associations. FDIC insurance is backed by the full faith and credit of the United States government. Since the FDIC was established in 1933, no depositor has lost a penny of FDIC-insured funds.
FitnessBank Step Goals & Rates
After downloading the FitnessBank Step Tracker app and linking it with your Garmin, FitBit, Apple Health or Google Play; you can set your Step Goal based on our targets interest rate and physical fitness.This step will configure the app to notify you throughout each month as you Keep Stepp’n!